Drinking bottled water should be made as unfashionable as smoking, according to a government adviser.
"We have to make people think that it's unfashionable just as we have with smoking. We need a similar campaign to convince people that this is wrong," said Tim Lang, the Government's naural resources commissioner.
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Phil Woolas, the environment minister, added that the amount of money spent on mineral water "borders on being morally unacceptable".
Their comments come as new research shows that drinking a bottle of water has the same impact on the environment as driving a car for a kilometre. Conservation groups and water providers have started a campaign against the £2 billion industry.
A BBC Panorama documentary, "Bottled Water: Who Needs It?", to be broadcast tomorrow says that in terms of production, a litre bottle of Evian or Volvic generates up to 600 times more CO2 than a litre of tap water.
