Think Outside the Bottle Victory!
Pepsi agrees to label Aquafina bottles
After being pressured by months of intensive campaign activity through Think Outside the Bottle, Pepsi has agreed to provide consumers with more information about the 
source of the water used for Aquafina. In response to our ongoing campaign, including last week’s national day of action, Pepsi is leading the industry by agreeing to spell out "Public Water Source" on the Aquafina label.
Pepsi's current Aquafina label includes an image of snow-capped mountains and states "pure water, perfect taste." Though the image implies that the source of Aquafina is mountain spring water, it actually uses tap water as its source. In fact, up to 40% of bottled water uses tap water as its source, including Coke’s Dasani and Nestlé’s Pure Life.
